In western countries, the exchange of Christmas cards is common and in many cases they have new year's greetings. On the other hand, in Japan, Christmas cards aren't so popular as in western countries. Instead, new year greeting cards are very popular. The picture shows the officially-issued postcard and this is the basic version. Some are an added donation on its price, some are printed advertisements on it with a price cut. Most photo shops make postcards with pictures you have taken. There are a wide variety of New Year Greeting Cards.
Many people used to write them one by one before, when the end of the year was coming near. But now, they use their PCs and can write lots of post cards easily. I sometimes feel obliged, but I think that it's not bad to inform each other of their updates once a year.
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